Started by Tony Budak, April 17, 2015, 12:43:22 pm

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Tony Budak

Here is a clever marketing citation that has been circulated around that delineates the differences between advertising, promotion, publicity, public relations and marketing. (

  • If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising.

  • If you put the sign on the back of an elephant and walk him through town, that's a Promotion.

  • If the elephant walks through the Mayor's flower bed, that's Publicity.

  • If you can get the Mayor to laugh about it, that's Public Relations.

  • And, if you planned the whole thing, that's Marketing!

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Tony Budak, Site Owner and Webmaster

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